The _____ method of developing an IMC budget has three steps: defining objectives,determining strategy,and estimating costs.

Name: The _____ method of developing an IMC budget has three steps: defining objectives,determining strategy,and estimating costs.
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The objective/task method of developing an IMC budget is also referred to as the budget buildup method. This method has three steps: defining objectives, determining strategy, and estimating the cost to execute that strategy.

The _____ Method of Developing an IMC Budget Has Three