Inquiry tests permit fairly good control of the variables that motivate reader action.

Name: Inquiry tests permit fairly good control of the variables that motivate reader action.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

By using inquiry tests-in which consumers respond to an offer for information or free samples-researchers can test a message's attention-getting value, readability, and understandability. These tests also permit fairly good control of the variables that motivate reader action, particularly if a split-run test is used.

Inquiry Tests Permit Fairly Good Control of the Variables That