In the marketing research process,what should a company do immediately after analyzing the situation and defining the problem?
A) The company should use informal research to learn more about the market, the competition, and the business environment.
B) The company should identify exactly who the customers are and clarify their perceptions of the company.
C) The company should interpret and report the data obtained.
D) The company should conduct quantitative research to get hard numbers about specific marketing situations.
E) The company should establish a dedicated research department.

Question

Quizplus · Accepted Answer

The second step in the marketing research process is to use informal (or exploratory) research to learn more about the market, the competition, and the business environment, and to better define the problem.

In the Marketing Research Process,what Should a Company Do Immediately