A marketing research agency conducted a study to determine the reasons for the failure of a campaign aimed at curbing binge drinking among college students.The researchers visited various university campuses and collected information by speaking to students as well as members of the staff.This information gathered by the researchers is an example of _____.

Question

Quizplus · Accepted Answer

There are two types of research data: primary and secondary. Information collected by the company or agency about a specific problem is called primary data; acquiring it is typically expensive and time-consuming.

A Marketing Research Agency Conducted a Study to Determine the Reasons