A researcher from a marketing research agency conducted a study on the food handling practices of an eatery.He discovered that the cooks used the same washcloth to wipe their hands as well as the counter.In addition,he found them tasting the food using their fingers.He determined that strict monitoring was needed to make sure that the cooks complied with sanitary regulations.Which of the following techniques did the researcher use?

Question

Quizplus · Accepted Answer

In the observation method of conducting marketing research, researchers monitor consumer activities, typically in their native environments, such as a store, a park, or the workplace.

A Researcher from a Marketing Research Agency Conducted a Study