The _____ refers to the situation when respondents rate messages that make the best first impression as the highest in all categories.
A) Hawthorne effect
B) perceived impact
C) halo effect
D) echo impact
E) confirmation bias

Question

Quizplus · Accepted Answer

Researchers encounter problems when asking people to rank messages. Respondents often rate the ones that make the best first impression as the highest in all categories (the halo effect).

The _____ Refers to the Situation When Respondents Rate Messages