A(n)_____,a posttesting technique,is used to measure a campaign's effectiveness in creating a favorable image for a company,its brand,or its products.
A) inquiry test
B) clutter test
C) attitude test
D) sales test
E) recall test

Question

Quizplus · Accepted Answer

Some use attitude tests to measure a campaign's effectiveness in creating a favorable image for a company, its brand, or its products. Presumably, favorable changes in attitude predispose consumers to buy the company's product.

A(n)_____,a Posttesting Technique,is Used to Measure a Campaign's Effectiveness in Creating