Which of the following is true of conducting marketing research in foreign countries?
A) Researchers should use English when administering questionnaires to local people to avoid translation problems.
B) Mail surveys and phone interviews work best in foreign countries.
C) Conducting research overseas is often more expensive than domestic research.
D) Lead times to begin projects are typically shorter in foreign countries due to less stringent rules.
E) The structure of focus groups and the number of participants remains the same in the foreign country in order to standardize the results.

Question

Quizplus · Accepted Answer

International marketers face a number of challenges when they collect primary data. For one thing, research overseas is often more expensive than domestic research.

Which of the Following Is True of Conducting Marketing Research