The process of market segmentation is a three-step process that begins with planning and ends with market identification.

Name: The process of market segmentation is a three-step process that begins with planning and ends with market identification.
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The process of market segmentation involves two steps: identifying groups of people (or organizations) with certain shared needs and aggregating (combining) these groups into larger market segments according to their interest in the product's utility.

The Process of Market Segmentation Is a Three-Step Process That