VALS,a psychographic segmentation scheme,divides consumers into eight psychological categories,including "I am driven" (motto: nothing ventured,nothing gained)and "I measure twice" (motto: an ounce of prevention).

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MindBase, a psychographic segmentation scheme, divides consumers into eight psychological categories, including "I am driven" (motto: nothing ventured, nothing gained) and "I measure twice" (motto: an ounce of prevention).

VALS,a Psychographic Segmentation Scheme,divides Consumers into Eight Psychological Categories,including "I