Which of the following is true of a manufacturer's brand?
A) It is typically sold at lower prices in large retail chain stores.
B) The responsibility for creating the brand image rests with the distributor or retailer.
C) It is expensive for manufacturers to market such brands.
D) It is sold to retailers for a fee who put the manufacturer's brand on their own in-house products.
E) It is of lesser value compared to private labels.

Question

Quizplus · Accepted Answer

Because it is so expensive for manufacturers to market national brands (also called manufacturer's brands), some companies use a private-labeling strategy.

Which of the Following Is True of a Manufacturer's Brand