_____ distribution provides the ability to maintain a prestige image and premium prices.
A) Direct
B) Intensive
C) Selective
D) Exclusive
E) Cooperative

Question

Quizplus · Accepted Answer

Under an exclusive distribution agreement, selected wholesalers or retailers are granted exclusive rights to distribute a particular product. What is lost in market coverage is often gained in the ability to maintain a prestige image and premium prices.

_____ Distribution Provides the Ability to Maintain a Prestige Image