The purpose of marketing is to create cognitive dissonance.
Correct Answer:
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Q1: Motives stem from the conscious goal of
Q2: Rossiter and Percy suggested that negatively originated
Q3: In the central route to persuasion,consumers have
Q5: Wants are the basic,human forces that motivate
Q6: According to the theory of operant conditioning,negative
Q7: Nonpersonal influences that have a direct impact
Q8: One of the roles of IMC is
Q9: The social cognitive theory of learning involves
Q10: Exchange is the traditional,theoretical core of marketing.
Q11: Consumers use physiological screens to evaluate,filter,and personalize
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