The three _____ of consumer behavior-perception,learning and persuasion,and motivation-govern the way people discern raw data (stimuli)and translate them into feelings,thoughts,beliefs,and actions.
A) personal processes
B) psychological screens
C) informational motives
D) transformational motives
E) evoked sets

Question

Quizplus · Accepted Answer

Personal processes govern the way we discern raw sensory information (stimuli) and translate it into feelings, thoughts, beliefs, and actions. These personal processes are perception, learning and persuasion, and motivation.

The Three _____ of Consumer Behavior-Perception,learning and Persuasion,and Motivation-Govern the Way