Which of the following is true of mental files?
A) Memory is not affected by a person's biases.
B) It is important that advertisers understand what is in the consumer's mental files.
C) Memory is an unlimited resource.
D) Advertisers cannot modify consumers' mental files.
E) Information in mental files is stored randomly.

Question

Quizplus · Accepted Answer

Screens are a major challenge to advertisers so it's important to understand what's in the consumer's mental files and, if possible, modify them in favor of the advertiser's product.

Which of the Following Is True of Mental Files