Paula always drinks a Softpop,a brand of soda.If the department store where she usually shops does not stock Softpop,she refuses to buy a different brand and goes to another store to find it.In this instance,she displays _____ for Softpop through her behavior.
A) brand reflection
B) brand loyalty
C) brand heritage
D) brand value
E) brand equity

Question

Quizplus · Accepted Answer

Brand loyalty is the consumer's conscious or unconscious decision, expressed through interest or behavior, to repurchase a brand continually. It occurs because the consumer perceives that the brand offers the right product features, image, quality, or relationship at the right price.

Paula Always Drinks a Softpop,a Brand of Soda