Which of the following is true of the influence of culture on advertising?
A) Companies find it easier to change consumer tastes rather than work with them.
B) Global marketers are especially concerned with the purchase environment.
C) Differences in subcultures do not have a significant impact on product response.
D) Consumers are not influenced by interpersonal factors.
E) Marketing activities are not susceptible to cultural error.

Question

Quizplus · Accepted Answer

Global marketers are especially concerned with the purchase environment. According to Professor Carolyn Lin, of all business functions, marketing activities are the most susceptible to cultural error.

Which of the Following Is True of the Influence of Culture