Mary stopped at a local department store to buy coffee.She found the shelves stocked with various brands of coffee.Before deciding which brand to buy,she read the labels on each jar.Finally,she chose the brand that claimed to have a Fairtrade certification.The alternative coffee brands that she evaluated before making a purchase decision form the _____.
A) interpersonal influences
B) evoked set
C) mental files
D) psychological screen
E) physiological screen

Question

Quizplus · Accepted Answer

Mary's evaluation of various coffee brands before making a purchase decision forms her evoked set. This refers to the initial set of brands that come to a consumer's mind when they consider a particular category of products or services. In this case, Mary considered different brands of coffee before narrowing down her options to a few, and finally selecting one.

Mary Stopped at a Local Department Store to Buy Coffee