When buying a new backpack,Maria assessed four brands.The _____ that she used to make a purchase decision were sturdiness,weight,and design.
A) economic paradigm
B) evaluative criteria
C) reference group
D) informational motive
E) center of influence

Question

Quizplus · Accepted Answer

The evaluative criteria are the standards the consumers use to judge the features and benefits of alternative products.

When Buying a New Backpack,Maria Assessed Four Brands