Johann buys an expensive microwave oven for his wife from an online retailer.After having made the purchase,he begins to wonder whether he should have bought a different model.He starts to weigh the pros and cons of both models but decides that the one he had bought was better anyway.This is an example of _____.

Question

Quizplus · Accepted Answer

Cognitive dissonance occurs when there is inconsistency between what the consumer perceived to be true and reality.

Johann Buys an Expensive Microwave Oven for His Wife from an Online