Some of the nonadvertising services performed by full-service agencies are performing research and selecting media.

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The modern full-service advertising agency supplies both advertising and nonadvertising services in all areas of communications and promotion. Advertising services include planning, creating, and producing ads; performing research; and selecting media. Nonadvertising functions run the gamut from packaging to public relations to producing sales promotion materials, annual reports, and trade show exhibits.

Some of the Nonadvertising Services Performed by Full-Service Agencies Are