_____ advertising attempts to create a favorable long-term perception of the business as a whole,not just of a particular good or service.
A) Institutional
B) Interactive
C) Subliminal
D) Product
E) Clearance

Question

Quizplus · Accepted Answer

Institutional advertising attempts to create a favorable long-term perception of the business as a whole, not just of a particular product or service.

_____ Advertising Attempts to Create a Favorable Long-Term Perception of the Business