_____ refers to exaggerated,subjective claims that can't be proven true or false.
A) Covert advertising
B) Puffery
C) Brand value
D) Bait-and-switch
E) Stereotyping

Name: _____ refers to exaggerated,subjective claims that can't be proven true or false. A) Covert advertising B) Puffery C) Brand value D) Bait-and-switch E) Stereotyping
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Question

Quizplus · Accepted Answer

Puffery refers to exaggerated, subjective claims that can't be proven true or false, such as "the best," "premier," or "the only way to fly."

_____ Refers to Exaggerated,subjective Claims That Can't Be Proven True