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An In-Flight Magazine Ran Ads Promoting Exotic Russian Caviar at Significantly

Question 64

Multiple Choice

An in-flight magazine ran ads promoting exotic Russian caviar at significantly lower prices than usual.Later,FTC investigators determined that the caviar was not only produced locally in the U.S.but was also overpriced.In this instance,the advertisers of the caviar had engaged in _____.


A) demarketing
B) puffery
C) covert advertising
D) deceptive advertising
E) product diversification

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