_____ occurs when a consumer is "unjustifiably injured" or there is a "violation of public policy."
A) Deceptive advertising
B) Unfair advertising
C) Comparative advertising
D) Covert advertising
E) Nonproduct advertising

Question

Quizplus · Accepted Answer

Unfair advertising occurs when a consumer is "unjustifiably injured" or there is a "violation of public policy" (such as other government statutes). In other words, unfair advertising is due to the inadequacy of complete information or some other externality.

_____ Occurs When a Consumer Is "Unjustifiably Injured" or There