If a suspected violator cites survey findings or scientific studies,the FTC is likely to ask for _____.
A) substantiation
B) endorsements
C) testimonials
D) affirmative disclosures
E) consent decree

Question

Quizplus · Accepted Answer

If a suspected violator cites survey findings or scientific studies, the FTC may ask for substantiation. Advertisers are expected to have supporting data before running an ad, although the FTC sometimes allows postclaim evidence. The FTC does not solicit substantiation for ads it is not investigating.

If a Suspected Violator Cites Survey Findings or Scientific Studies,the