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In the Context of Advertising,market Segmentation Is the Process Of

Question 52

Multiple Choice

In the context of advertising,market segmentation is the process of:


A) portraying one's brands as different and better than competitors by offering quality, variety, and convenience.
B) increasing profitability through a greater sales volume obtained from new products.
C) depressing the demand for products that create unwanted costs for the society.
D) searching for unique groups of people whose needs could be addressed through more specialized products.
E) stimulating demand artificially by manipulating the supply chain.

Correct Answer:

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