The implied consumers are people in the real world who make up the ad's target audience and who critically evaluate the arguments made by the ad.
Correct Answer:
Verified
Q1: Marketing communications is a type of advertising
Q2: B2B advertising rarely uses consumer mass media
Q4: High profit margins per customer suggest that
Q5: The sponsor does not usually produce the
Q6: IMC is both a concept and a
Q7: Planned messages often have the least impact
Q8: In an accountable relationship,a salesperson phones customers
Q9: Synergy is the principal benefit of IMC.
Q10: Most of the advertising we see in
Q11: IMC helps companies adopt a consumer-centric,rather than
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