_____ is creating,maintaining,and enhancing long-term bonds with customers and other stakeholders that result in exchanges of information and other things of mutual value.

Question

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Customers, not products, are the lifeblood of the business. This realization has created a trend away from simple transactional marketing to relationship marketing-creating, maintaining, and enhancing long-term relationships with customers and other stakeholders that result in exchanges of information and other things of mutual value.

_____ Is Creating,maintaining,and Enhancing Long-Term Bonds with Customers and Other