The intense competition in today's marketplace forces organizations to switch from sales-focused strategies to _______________________ strategies.
A) customer-focused
B) production-focused
C) operations-focused
D) supplier-focused

Question

Quizplus · Accepted Answer

With intense competition in the marketplace, organizations need to shift their focus from simply selling their products or services to addressing the needs and wants of their customers in order to build long-term relationships and loyalty. This is why customer-focused strategies are becoming increasingly popular among successful companies.

The Intense Competition in Today's Marketplace Forces Organizations to Switch