________________________ focuses on keeping vendors satisfied by managing alliance partner, dealer, retailer, and reseller relationships that provide customers with an optimal sales channel.
A) Alliance partners
B) Dealers
C) Resellers
D) Partner relationship management (PRM)

Question

Quizplus · Accepted Answer

Partner relationship management (PRM) focuses on managing relationships with alliance partners, dealers, retailers, and resellers to ensure customer satisfaction through optimal sales channels.

________________________ Focuses on Keeping Vendors Satisfied by Managing Alliance Partner