Which of the following is not a CRM industry best practice?
A) Define information needs and flows
B) Build an integrated view of the customer
C) Scalability for organizational growth
D) Implement in the big bang approach

Question

Quizplus · Accepted Answer

Implementing in the big bang approach is not a CRM industry best practice. This approach involves implementing all aspects of the CRM system at once, which can lead to complications and difficulties in adoption. Instead, CRM implementation should be rolled out in phases to ensure smooth adoption and success. The other options listed - defining information needs and flows, building an integrated view of the customer, and scalability for organizational growth - are all important best practices in CRM.

Which of the Following Is Not a CRM Industry Best