Which of the following operational CRM technologies does the customer service department typically use?
A) Contact centre, Web-based self-service, call scripting
B) Sales management, contact management, opportunity management
C) List generator, opportunity management, cross-selling and up-selling
D) List generator, campaign management, cross-selling and Up-selling

Question

Quizplus · Accepted Answer

The customer service department typically uses contact centre technology to address customer inquiries and issues, web-based self-service technology to allow customers to find solutions to their problems online, and call scripting technology to provide customer service representatives with scripts to follow during interactions with customers. Sales and marketing technologies like list generator, campaign management, cross-selling, and up-selling are not typically used by the customer service department.

Which of the Following Operational CRM Technologies Does the Customer