What is McDonald's performing when it asks its customers if they would like to super-size their meals?
A) Campaign management
B) Cross-selling
C) Up-selling
D) Down-selling

Question

Quizplus · Accepted Answer

Up-selling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question, while cross-selling invites customers to buy related or complementary items. Since super-sizing a meal is offering a larger, more expensive version of the item already being purchased, it is an example of up-selling.

What Is McDonald's Performing When It Asks Its Customers If