What focuses on keeping vendors satisfied by managing alliance partner and reseller relationships that provide customers with the optimal sales channel?
A) Supplier relationship management
B) Partner relationship management
C) Employee relationship management
D) None of the above

Question

Quizplus · Accepted Answer

Partner relationship management focuses specifically on managing the relationships with alliance partners and resellers to ensure that they are satisfied and able to provide customers with the optimal sales channel. Supplier relationship management focuses on managing relationships with suppliers, and employee relationship management focuses on managing relationships with employees. None of these address the specific needs of managing partner and reseller relationships.

What Focuses on Keeping Vendors Satisfied by Managing Alliance Partner