The extended ERP component that provides an integrated view of the customer's relationship with the organization is the:
A) CRM component
B) SCM component
C) Business Intelligence component
D) E-business component

Question

Quizplus · Accepted Answer

The CRM (Customer Relationship Management) component is the one that provides an integrated view of the customer's relationship with the organization. It helps the organization manage all interactions with customers and stakeholders across different channels, such as email, phone, social media, and in-person interactions. The CRM component is crucial for understanding customer needs and preferences, improving customer satisfaction and loyalty, and maximizing revenue opportunities.

The Extended ERP Component That Provides an Integrated View of the Customer's