What is a competitive advantage?
A) A product that an organization's customers place a lesser value on than similar offerings from a competitor
B) A product or service that an organization's customers value more highly than similar offerings from a supplier
C) A service that an organization's customers place a lesser value on than similar offerings from a supplier
D) A product or service that an organization's customers place a greater value on than similar offerings from a competitor

Question

Quizplus · Accepted Answer

A competitive advantage is when an organization has a product or service that its customers value more highly than similar offerings from a competitor. This gives the organization an advantage over its competition, as customers are more likely to choose their product/service over the competitor's.

What Is a Competitive Advantage