What is an entry barrier?
A) A product feature that customers have come to expect from organizations in a particular industry and must be offered by an entering organization to compete and survive
B) A service feature that customers have come to expect from organizations in a particular industry and must be offered by an entering organization to compete and survive
C) A product or service feature that customers have come to expect from organizations in a particular industry and must be offered by an entering organization to compete and survive
D) A product or service feature that customers no longer expect from organizations in a particular industry and do not need to be offered by an entering organization to compete and survive

Question

Quizplus · Accepted Answer

An entry barrier is a product or service feature that customers have come to expect from organizations in a particular industry and must be offered by an entering organization to compete and survive. It is a obstacle that new entrants face when trying to enter a market that is already dominated by established players. To be successful, new entrants must offer at least the same level of product or service quality that customers expect from the established players.

What Is an Entry Barrier