The manager of a bookstore plant to use e-mail to send an online sales message announcing a special sale.What is the best advice to make this e-marketing campaign successful?
A) Leave the subject line blank so that readers will be curious enough to open the message.
B) Build interest by placing the most important information near the end of the message.
C) Send your e-mail sales message only to those who have given permission.
D) Include at least eight to ten central selling points to overcome any resistance.

Question

Quizplus · Accepted Answer

Sending e-mail sales messages only to those who have given permission ensures that the recipients are interested in hearing from your bookstore and are more likely to engage with and respond positively to your message. This can lead to higher open rates, click-through rates, and ultimately, sales. It is also important to consider legal requirements around permission-based marketing, such as the CAN-SPAM Act in the US.

A) Leaving the subject line blank may create confusion or be perceived as unprofessional, leading to lower open rates and potentially negative brand image. 
B) Placing important information near the end of the message may result in readers losing interest before reaching the key selling points. 
D) Including too many central selling points can overwhelm and confuse the reader, and make it difficult for them to take action. It is usually more effective to focus on one or two key messages that are most likely to resonate with the target audience.

The Manager of a Bookstore Plant to Use E-Mail to Send