What is an online ad?
A) A box running across a web page that is often used to contain advertisements
B) Allows businesses to generate commissions or royalties from an Internet site
C) A technique that induces websites or users to pass on a marketing message to other websites or users
D) The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications

Question

Quizplus · Accepted Answer

An online ad is a box running across a web page that is often used to contain advertisements. It is a form of digital marketing where businesses display their products or services on websites, social media platforms or search engines.

Answer: B
 Online ads can allow businesses to generate commissions or royalties from an Internet site. By displaying third-party ads on their website or social media platforms, businesses can earn revenue either through pay-per-click or pay-per-impression models.

Answer: C
 Viral marketing is a technique that induces websites or users to pass on a marketing message to other websites or users. It includes creating viral videos, memes or other content which get widely shared and disseminated across the Internet, often without direct advertising cost.

Answer: D
 Mass customization is the ability of an organization to give its customers the opportunity to tailor products or services to the customer's specifications. This is not related to online ads, but a strategy that enhances customer satisfaction and loyalty by offering products or services designed according to customers' individual needs and preferences.

What Is an Online Ad