What is mass customization?
A) A box running across a web page that is often used to contain advertisements
B) Allows businesses to generate commissions or royalties from an Internet site
C) A technique that induces websites or users to pass on a marketing message to other websites or users
D) The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications

Question

Quizplus · Accepted Answer

Mass customization is the ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications. This allows for a more personalized experience for the customer and can help increase customer satisfaction and loyalty.

What Is Mass Customization