Which of the following produces an improved product customers are eager to buy, such as a faster car or larger hard drive?
A) Sustaining technology
B) Disruptive technology
C) Reputation system
D) Personalization

Question

Quizplus · Accepted Answer

Sustaining technology refers to innovations that improve a product in ways that the market does not expect, by making products better, faster, or more efficient. This is in contrast to disruptive technology, which creates a new market and value network that eventually disrupts an existing market.

Which of the Following Produces an Improved Product Customers Are