What is the ability of an organization to tailor its products or services to the customers' specifications?
A) Personalization
B) Long tail
C) Mass customization
D) Information reach

Question

Quizplus · Accepted Answer

Mass customization is the process where a company produces goods and services to meet individual customer's needs with near mass production efficiency. This allows customers to specify their preferences while the company can produce these personalized products at a larger scale.

What Is the Ability of an Organization to Tailor Its