If you are writing an unsolicited proposal, your goal in the background section is to convince the reader that a problem exists.

Question

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In an unsolicited proposal, the background section aims to convince the reader that a problem exists and there is a need for a solution. The proposal writer needs to demonstrate their understanding of the problem and its impact to persuade the reader to consider their proposal.

If You Are Writing an Unsolicited Proposal, Your Goal in the Background