The process of gathering information about the competitive environment, including competitors' plans, activities, and products, to improve a company's ability to succeed is the definition of ________.
A) Feedback
B) Information
C) Competitive intelligence
D) Data

Question

Quizplus · Accepted Answer

Competitive intelligence is the process of gathering and analyzing information about competitors, their activities, strategies, and products to improve a company's own strategies and performance.

The Process of Gathering Information About the Competitive Environment, Including