Kevin Campbell is an incoming freshman at your college.Kevin is frustrated by the cost of books, tuition, and expenses, and he also needs to purchase a rather expensive laptop.In an effort to save money, Kevin begins a Facebook group finding other college students who need to purchase laptops.Soon, Kevin's Facebook group has close to 100,000 students.Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount.What business strategy is Kevin using to purchase laptops?
A)Collecting business intelligence
B)Decreasing entry barriers
C)Purchasing a substitute product
D)Increasing buyer power

Question

Quizplus · Accepted Answer

Kevin is using the strategy of increasing buyer power by pooling together a large group of students to negotiate a better deal with computer companies. By having a large group of buyers, the companies may be more willing to offer a special discount to secure a large sale.

Kevin Campbell Is an Incoming Freshman at Your College