Your boss,Tom Repicci,has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a focused strategy?
A) Southwest, Horizon, Frontier, and JetBlue.
B) British Airways, Singapore Airlines, and Virgin Atlantic.
C) Sky Taxi, a rent-by-the-hour personal plane service.
D) All of these.

Question

Quizplus · Accepted Answer

A focused strategy targets a specific market niche. Sky Taxi, with its rent-by-the-hour personal plane service, is targeting a niche market, unlike the other airlines which serve broader markets.

Your Boss,Tom Repicci,has Asked You to Analyze the Airline Industry