The ________ consumers make decisions about whether to purchase that ________ affected by small changes in price or quality,therefore a quality improvement for these consumers is not profitable.

Question

Quizplus · Accepted Answer

Inframarginal consumers are those who are already willing to purchase the good or service at its current price and quality level. Small changes in price or quality may not significantly affect their decision to purchase. Therefore, a quality improvement may not be profitable for these consumers as they are already willing to buy the product.

The ________ Consumers Make Decisions About Whether to Purchase That