The Analytic Hierarchy Process (AHP) is:
A) A single-criterion decision technique that can combine qualitative and quantitative factors in the overall evaluation of decision alternatives.
B) A multi-criteria decision technique that can combine qualitative and quantitative factors in the overall evaluation of decision alternatives.
C) A technique that does not use qualitative factors in the evaluation of decision alternatives.
D) A technique that focuses on qualitative factors in the evaluation of decision alternatives.
E) Not useful in choosing between two mutually exclusive capital budgeting projects.

Question

Quizplus · Accepted Answer

The Analytic Hierarchy Process (AHP) is a multi-criteria decision technique that can combine both qualitative and quantitative factors in the overall evaluation of decision alternatives. It allows for the prioritization of criteria and the weighting of decision factors in a structured manner, making it a useful tool for complex decision making.

The Analytic Hierarchy Process (AHP) Is