Getting customers to use a higher-quality or newer version of a product is called full-line selling.

Name: Getting customers to use a higher-quality or newer version of a product is called full-line selling.
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Quizplus · Accepted Answer

Getting customers to use a higher-quality or newer version of a product is called upselling, not full-line selling. Full-line selling involves encouraging customers to buy additional, related products or services from the same company.

Getting Customers to Use a Higher-Quality or Newer Version of a Product